LavaCon 2023: Enterprise Content Strategy

Actually Completing a Real Enterprise
Content Strategy for the Entire Enterprise and Getting it Right

Kevin P Nichols, Executive Director, Experience and Rebecca Schneider, Executive Director, Content, AvenueCX

This was a pre-conference workshop for 1/2 day that I attended on Saturday (Oct 14, 2023). It proved to be very useful and insightful.

The key book on this topic is “Managing Enterprise Content — A unified content strategy” by Ann Rockley. A book authored by the presenter “Enterprise Content Strategy — A Project Guide” was given to all the participants.

Notes from the session (key steps to create an enterprise content strategy)

• Definition of content
• Strategy Vs Enterprise content strategy: Creating a strategy for the enterprise might take a year
• Content strategy: Can you quantify content as an asset to your organization?
• Content inventory: The process begins by getting an inventory/repository of different types of content in the enterprise
• Content types: Should describe the mechanism or intent of information
• Content audit must be done post inventory
• Stakeholder interviews: Who should I talk to, to hear about content woes?
• Also understand about competitive content
• Content strategy need not define every single piece of content in the enterprise. You could easily have content in scope/out of scope
• Also, there needs to be a content governance mechanism in place